So the systemic cybernetic approaches are gaining only in recent years after many social crises rapidly, because their innovation and problem solution potential has proven in many areas of society. Especially interdisciplinary research and science, education practice and knowledge management, but also economic and marketing, integration and interculturalism and identity issues and even the human image and epistemology will be revolutionized by the use of communication and social-cybernetic methods. For many representatives, the fact borders on a miracle that all the media age produces a work, which equally provides a critical look at the media momentum even as an informed insight into the basics of human communication and enlighten about the basics of reality research. The content level of the great lexicon avoid and communication”(” students often simply the lex “or the blue” for its uniqueness) no serious scholars leave indifferent. Concise and illuminating formulated article reveal the complex and dynamic world of media and communication like no work previously. “As Prof. Dr.

Ernst von Glasersfeld (United States), the charismatic figure among the founders of the radical constructivism, the objectivity, the time, the information, the knowledge and also his much-admired concept of conceptual semantics tells us” as well as those ground-breaking epistemology, behind the previously often-misunderstood term Cybernetics “is available. Beyond the basics, the interested student penetrates to its specialized methodology. He reads method, empiricism, hermeneutics, is confronted with the nature of the interview and of scientific defining, of journalistic commentary and the psychology of communicative competence, intellect and attention here. He tries to understand the love or the age in a so-called information society and to classify the game as an experience, deals with the powerful tools of the media age such as content analysis and drill through the facets of the media practice.