The famous one comuniclogo M. McLuhan proposes a speech in which Word is based with the Images and the Chains Logics are destroyed in favor of a synchronous proposal, line of vision-verbal, of data nonreasoned, presented/displayed vertiginously before the intelligence of the reader. The Electrical Technology overthrows the Visual Sense and it restitutes the Sinestesia to us, communion of sentios (U. Echo, " cogito interruptus" , in his " The strategy of ilusin" , 1987). The Means, everything what the humans tie, are the Computer: he is the one that joins the things.

It is the homogenous and common reality that it exists of one to another term in all relation, doing possible that the Emitter and the Receiver are united. Communication is word that comes from one of theological nature, " comulgar". That is to say:? To make contributor to another one than one has? To discover, to declare? To talk, to try to one by word or in writing. To confer to another one a subject, being taken his to seem. To have correspondence or passage with others.

We communicate feelings, information, experiences. The Communicative Act is mediate. Half: what maintains or allows. It implies everything what the man does. All the Culture is Communicative. In the decade of 1940 the Communicational Model, that conceives the Ing. and Mathematician Claude E. Shanon (1916-2001), is of mathematician-linear nature. In the one of " 60, that model begins to crack. McLuhan it maintains that " The means are mensaje". It does without the Content. social scientist Gregory Bateson (1904-1980, " Communication: the social matrix of psiquiatra" , 1951, " Espritu and Naturaleza" , 1991. etc.) applies to the field of the Anthropology and Psychiatry to it. In " 80, Everett Rogers and Lawrence Kincaid study the Communications of Networks or Network analysis, with his " Communications networks" , New York, 1982.