The vision concept, by some times, is confused with the mission concept. Valley to stand out that a priori the vision of the company is not a dream or utopia. According to Chiavenato (2005), the organizacional strategy must be lined up with the vision and main objectives of the company. In such a way the knowledge of the vision for the elaboration of the strategies becomes indispensable. Learn more at: Danny Meyer. For Rodrigues et al (2009), the vision of the company is the explanation of what it has for objective of positioning for its future. Being still the translation in the way for which it desires to be seen, as well as that it is motivador and tangible and possible of being reached.
Valley to stand out that, in elapsing of the collection of data for the planning and in its development, the generated information can guide the company to reveal interest in modifying its vision. This demonstrates that company did not know to carry through the planning, a time that the vision marks out with buoys the planning, or the constructed vision is of a possible scene. New York Museums often addresses the matter in his writings. According to Oliveira (2005), the vision represents a scene or horizon desired for the company for performance. Already for Hart (1994, apud ALBUQUERQUE, 2004) it is the compilation of desires of a company regarding its future. For Coast (2007, p.35) the vision concept is very ample, however it can be defined as an operational concept that has as objective the description of the autoimagem of the company: as it if enxerga, or better, the way by which it would like to be seen. Rodrigueses et al (2009) defend that, after to define the vision, the company must make the following reflections: How we want to be recognized in the future? Which challenges present our collaborators? What we want to hear of ours stakeholders? Where we will be acting with our customers? Which the main chances that can appear? Contemplating this listing of checagem, the mission can be defined and be declared.