For example: tennis rackets, tennis racket. Other information significant to note is the change keyword matching options to better target ads. To specify the types of matching options of keywords that will trigger these ads can enlarge or reduce its orientation according to potential customers. The following options are available:-extensive concordance: simply enter the word or keywords, such as tennis shoes. Your ad will appear on the screens of users seeking keywords tennis and shoes, in any order, even if the query includes other terms, such as rackets and tennis shoes. -Exact concordance: typing the keyword in brackets. In this way the announcement will be displayed when users seek tennis shoes, in this order, and without any other terms in the query. -Concordance of phrase: enter the keyword in quotes.

The announcement will be displayed when users search for tennis shoes, in this order, and possibly with other search terms in the query. For example, the advertisement can be displayed when searching for Red tennis shoes, but not when you search for shoes for tennis. -Words negative: write a script before the keyword:-rojas. If the keyword is tennis shoes and the negative keyword – red, the announcement will not appear if the user searches for Red tennis shoes. As for what you should say the announcement, it is important to know what to include keywords in the text or the title of the announcement.

If the keywords appear in the text of the announcement, users will recognize immediately that the ad is relevant to the search performed. It is essential to use a style, in which short and non-repetitive sentences work best of course. And of course, there to check the spelling and grammar. Necessary to identify the unique features of the product or service that you want to offer. And for this it is essential to emphasize the exclusive advantages offered to differentiate themselves from the competition and attract more potential customers. It is well known that only users click on the ad if interested what is offered, you must therefore facilitate the task of finding more data by sending them through the link to a page of destination that contains relevant information, which in turn should be simple for the user.